Eva Ascarza

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ACADEMIC POSITIONS


Dec 2018 - Present                Jakurski Family Associate Professor of Business Administration. Harvard Business School, Harvard University, MA

July 2018 - Dec 2018            Associate Professor of Marketing. Harvard Business School, Harvard University, MA

July 2017 - June 2018            Daniel W. Stanton Associate Professor of Business. Columbia Business School, Columbia University, NY

July 2016 - June 2017            Associate Professor. Columbia Business School, Columbia University, NY

July 2010 - June 2016            Assistant Professor. Columbia Business School, Columbia University, NY

Sept 2014 - Dec 2014            Visiting Scholar. The Wharton School, University of Pennsylvania, PA

Oct 2009 - Mar 2010             Visiting Lecturer. London Business School, UK


EDUCATIONAL BACKGROUND


2009                Ph.D. in Marketing, London Business School, UK

                        Dissertation: Modelling Customer Behaviour in Contractual Settings


2004                MSc in Economics and Finance, University of Navarra, Spain

                        Thesis: Long Memory and Sampling Frequency: Simulation and Empirical Study


2001                BSc in Mathematics, University of Zaragoza, Spain

 

TEACHING EXPERIENCE


Marketing [core]
                         MBA program, Harvard Business School (Fall 2018)


Strategic Marketing [core]
                         EMBA/GEMBA, Columbia Business School (Summer 2018, Spring 2018, Fall 2017, Spring 2017, Fall 2016, Spring 2016, Fall 2015, Spring 2015, Fall 2014)


Statistical Thinking for Data Science and Analytics (Online Module)
                         EdX, Data Science Institute, Columbia University (Spring 2016)


Workshop on Hidden Markov Models
                         Master-PhD Workshop, HEC Paris (Fall 2014)


Marketing Strategy [core]
                         MBA, Columbia Business School (Spring 2014, Fall 2012, Fall 2011, Fall 2010)


Marketing Strategy and Management [core]
                         EMBA/GEMBA, Columbia Business School (Spring 2013, Fall 2012, Fall 2011)


Market Analysis and Planning
                         MiM, London Business School (Spring 2010)


Statistical Research Methods II
                         PhD, London Business School (Spring 2010)


 

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Harvard Business SchoolMarketing Unit