[CV pdf version]

EDUCATION

2009                Ph.D. in Marketing, London Business School, UK

                                Thesis title:

                                “Modelling Customer Behaviour in Contractual Settings”

                                Advisor:

                                 Bruce G.S. Hardie

2004                MSc in Economics and Finance, University of Navarra, Spain

2001                BSc in Mathematics, University of Zaragoza, Spain

WORKING PAPERS

“Modeling Churn and Usage Behavior in Contractual Settings”; with Bruce G.S. Hardie.
(Revision requested by Marketing Science)

“When Talk is “Free”: An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs”; with Anja Lambrecht and Naufel Vilcassim.

RESEARCH IN PROGRESS

“Measuring the Impact of Competitive Entry on Top-Up and Usage Behavior in Prepaid Markets”; with Bruce G.S. Hardie and Naufel Vilcassim

“Understanding Customer Switching Behavior to Three-part Tariffs”; with Marco Bertini and Naufel Vilcassim

“Just How Good is the Customer Migration Model?”; with Bruce G.S. Hardie

RESEARCH INTERESTS

Empirical models of consumer behavior

Pricing mechanisms in telecommunications industry

TEACHING EXPERIENCE

                        School of Economics and Business Administration. University of Navarra, Spain

2002–06           “Curso Cero para estudiantes de Económicas y Empresariales”
                        (Preparatory Mathematics course for Economics and Business students)

                        London Business School, UK

2005–09           “Analysis for Marketing Planning and Decision Making” (MBA elective)
                         Teaching Assistant for Prof. Bruce G.S. Hardie

2009                “Decision Risk Analysis” (MBA and Executive MBA core)
                         Teaching Assistant for Dr. Victor de Miguel

2009                “Business Statistics” (MBA core)
                         Tutor (Dr. Catalina Stefanescu and Dr. Kristin Fridgeirsdottir)

PROFESSIONAL EXPERIENCE

                        Royal Opera House, London

2006                Summer internship in the Development Department (Loyalty Programme Project)

                        Caja Navarra (Savings Bank) Pamplona, Spain

2002–03          Annual Internship in the Marketing Department. (CRM project)

CONFERENCE PRESENTATIONS

“When Talk is “Free”: An Analysis of Subscriber Behavior Under Two- and Three-Part Tariffs”.
          Marketing Science Conference, Ann Arbor, MI (June 2009)

“Modeling Churn and Usage Behavior in Contractual Settings”.
          Marketing Dynamics Conference, Hamilton, New Zealand (Jan 2009)
          Marketing Science Conference, Vancouver, Canada (June 2008)
          European Marketing Academy Conference (EMAC), Brighton, UK (May 2008)

“Understanding Customer Switching Behavior to Three-Part Tariffs”.
          Marketing Science Conference, Vancouver, Canada (June 2008)
          European Marketing Academy Conference (EMAC), Brighton, UK (May 2008)

“Just How Good is the Customer Migration Model?”.
          European Marketing Academy Conference (EMAC), Athens (May 2007)

HONORS, AWARDS AND SCHOLARSHIPS

AMA-Sheth Doctoral Consortium Fellow, 2007

Economic and Social Research Council (ESRC) Full-time student scholarship, 2004–08

Research Fellowship. Fundación Empresa Universidad de Navarra, 2002–03

Research Scholarship. Fundación de Amigos Universidad de Navarra, 2001–04

DOCTORAL COURSEWORK

[CV pdf version]