Eva Ascarza

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ACADEMIC POSITIONS


July 2010 – Present                Assistant Professor. Columbia Business School, Columbia University, NY

Oct 2009 – Mar 2010              Visiting Lecturer. London Business School, UK


EDUCATIONAL BACKGROUND


2009                Ph.D. in Marketing, London Business School, UK

                        Dissertation:“Modelling Customer Behaviour in Contractual Settings”


2004                MSc in Economics and Finance, University of Navarra, Spain

                        Thesis:“Long Memory and Sampling Frequency: Simulation and Empirical Study”


2001                BSc in Mathematics, University of Zaragoza, Spain

 

TEACHING EXPERIENCE


Marketing Strategy (Marketing Core)
                         MBA, Columbia Business School (Fall 2010)


Market Analysis and Planning
                         MiM, London Business School (Spring 2010)


Statistical Research Methods II
                         PhD, London Business School (Spring 2010)


 

PROFESSIONAL EXPERIENCE


                        Royal Opera House, London

2006                Summer internship in the Development Department (Loyalty Programme Project)


                        Caja Navarra (Savings Bank) Pamplona, Spain

2002–03          Annual Internship in the Marketing Department. (CRM project)


 

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Columbia Business SchoolMarketing Division